Publishers may get the maximum revenue with the bidder shelling out the highest price, and advertisers can safe their ads exhibited to the appropriate folks at the ideal area. What exactly is Programmatic promotion?
Choosing the proper advert exchange is very important for publishers planning to monetize their inventory and attain a broader audience.
广告网络是在规范化地管理和经营一个“小市场”，而广告交易则是提供了一个自由买卖的“大市场”。在“小市场”中，主要涉及的买卖双方都很明确，只有三方参与交易，即广告主或代理，广告网络和媒体；在“大市场”中，买卖方涉及面不再有限制，交易完成的随意性相对比较明显。从某种程度上来说，我觉得广告网络可以比喻为家乐福这样的超市，从全国各地采购很多的商品，然后归归类，让客户去购买；而广告交易有点类似淘宝商城，这个平台上既有大量的买家，又有大量的卖家，同样的商品的价格也会不同，也有很多人把广告交易平台比喻成股票市场，当你要买进某种股票时，只是出一个价格，然后由股票交易平台来匹配愿意出这个价的卖家，价格随行就市，上下波动。
By taking part in a private advertisement exchange, publishers can create immediate relation with specific makes and advertisers, fostering more probable for tailored bargains and negotiations.
Conventional marketing approaches usually are not adequate to get your cellular sport found With this crowded current market. Try out cellular video game guerrilla promoting.
Advert exchanges offer access to a vast volume of advertisement inventory across distinct Sites and apps, making it easier to scale your campaigns rapidly.
Dotdash restructured their advertising tech setup and applied Exchange Bidding making sure that their ad experiences performed as successfully as their web sites. Read through far more
Given that advertisement exchanges present secure pricing to advertisers and a dependable income stream for publishers, they develop a additional predictable and reliable marketing ecosystem.
Supply up your stock Display up when folks are shopping with visually participating item listings and allow them to know very well what you have in inventory to generate more gross sales.
我们讨论了两种平台的涵义、不同点以及各自的价值，一个经常被问到的问题是：广告网络是否会被广告交易平台所取代，还是他们会共存？虽然很多西方的专家认为广告交易会逐步取代广告网络，但我认为这在近期是不可能的，在未来几年中发生的可能性也不是很大，就像类似淘宝的网上购物的出现并不会完全取代家乐福一类的超市一样。当广告交易平台逐步改进的同时，广告网络的技术也在不断更新，相互之间既有竞争，又互为补充，广告交易平台抢占一些广告网络的流量是很正常的，因为广告交易是一个全新的模式，有其创新的价值，其增长所蚕食的广告预算是展示类广告的整体预算，必定会对同样处于这一范畴内的广告网络产生挤压，所以广告交易初期会有一个快速增长的过程，但当广告网络不断改进自己，提供类似实时竞价接口、行为定向等功能时，双方的融合就会形成良性互补的局面。
投放量和投放规模可预测、可控，并且有保障：广告网络每天对所采购的网站进行跟踪，从而了解其可售卖的展示库存，广告主一般比较有把握能拿到所需要的流量数，计划及预算相对容易。
Advertisement exchanges are pushed by a need and supply system. Publishers look for the best bidder that buys their advert Room, while advertisers try to look for advert units which provide ideal visibility.
Verizon Media also provides Artistic methods such as dynamic creative optimization which may optimize ads for max performance.
Hybrid advertisement exchanges are a combination of open and private advert exchanges. They supply the main advantages of both equally, letting for your harmony among scale, access, and Management above the quality of website traffic.